The selection of colours used here are often associated with more 'alternative' music, thought the purples to a lesser extent. Through using these colours, it would make my target audience clearer for anyone glancing over my magazine, as opposed to using bright blues, or pinks, or so on, which may give a very different impression. Ultimately, the design ended up with the colour scheme consisting of the reds, black and white, which fit well with the themes, and the audience. Not only this, but the colours work very well together, and are seen in a lot of other 'alternative' magazines, such as Q, NME, and Rolling Stone, so sticking to the conventions of magazines which my audience may already be interested in will help gain their attraction further.
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